MELBOURNE, Australia – News Limited today announced Nissan as the naming rights partner for SuperCoach.
Nissan SuperCoach is a free, multi-platform, interactive fantasy competition that allows Australians to be coach and selector of their very own AFL or NRL team for the 2013 season. SuperCoach engages up to 570,000 registered players each year.
"The sponsorship of Nissan SuperCoach allows us to integrate the Nissan brand and our messaging of Innovation and Excitement in a platform that also delivers on these brand pillars, engaging the user and putting them in the driving seat of their team and its performance throughout the season," said Nissan Australia Executive General Manager – Marketing Peter Clissold.
As part of the sponsorship and in addition to naming rights, Nissan receives significant advertising and brand integration opportunities.
This is the first time there has been one major SuperCoach partner across the NRL and AFL codes.
Nissan is also sponsoring a SuperRound prize, awarding a Nissan Navara to the highest scoring individual round score across both codes.
"Nissan SuperCoach provides a highly-targeted environment for footy lovers nationally," said News Limited Network Sport Publisher Tom Salom.
"The NRL and AFL have huge fan bases and to be able to be part of the games in this way is exciting for punters.
"We've launched the 2013 game with more features, a more cohesive look and feel and a fresh redesign increasing engagement and enhancing the experience for users.
"I'm pleased that Nissan has come on board as a naming rights sponsor for our new-look game. With Nissan, I am looking forward to a successful year enjoying the game with punters and fans alike."
Following integration with its AFL counterpart in 2012, the 2013 Nissan NRL SuperCoach program, has also been merged with Fox Sports' Fantasy Rugby League game making it the largest fantasy program in Australia with touch points across digital, broadcast, mobile and print.
Nissan SuperCoach also has integrated both iPhone and Android Apps for each code available at $2.99, with each currently the two most downloaded sports Apps in both stores.
About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($94.4 billion AUS). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year Awards.
About News Limited
News Limited, a wholly owned subsidiary of News Corporation, is Australia's number one media company. Each month News reaches over 13 million Australians through its portfolio of national, metropolitan, regional, community and specialist multi-platform brands.
Connecting with its consumers in print, broadcast, online and through mobile devices, News' brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times, news.com.au, Fox Sports, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and taste.com.au.
Every week News prints and distributes around 16 million newspapers, of which around 11 million are paid copies. The balance is made up of commuter newspaper mX, which is distributed in Sydney, Melbourne and Brisbane, and the NewsLocal (NSW), Leader (VIC), Messenger (SA) and Quest (QLD) community newspapers. News' digital footprint extends to around 8 million Australians (UAs).
News also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.
For more information please visit:
Nissan Australia YouTube: http://www.youtube.com/NissanAustralia
Nissan Australia Facebook: http://www.facebook.com/NissanAustralia
Nissan Australia Twitter: http://www.twitter.com/Nissan_Aus
Nissan Global: http://reports.nissan-global.com/EN/
Nissan Newsroom: http://www.nissan-newsroom.com/EN/
Nissan Channel 23 Blog: http://blog.nissan-global.com/EN/