- Nissan stands out as the 'top riser' in Interbrand's third annual Best Global Green Brands report
- Nissan ranked fifth, rising 16 places from last year and reaching the top ten for the first time
YOKOHAMA, Japan – Nissan has been named one of the world's greenest brands for 2013 in Interbrand's third annual Best Global Green Brands report.
Noted for its leadership in zero emissions mobility with the Nissan LEAF 100% electric vehicle, Nissan was ranked fifth place overall out of 50 brands that were selected. Nissan moved up 16 positions from its 2012 showing and was named the 'top riser' in this year's report, which was released today by the leading brand consultant.
The Interbrand green brand report ranks brands based on a company's environmental practices and customers' perceptions.
Automotive brands took four of the top five positions. Reaching the top ten in only its second year of being chosen for the Interbrand top green brands roster, Nissan rapidly improved on last year's 21st place result.
Cited in this year's report was the Nissan LEAF 100% electric vehicle's positive effect on perceptions of the brand, and an array of eco-friendly actions such as plans to cut vehicle weight by 15 per cent starting in 2017, and Nissan's collaboration with Daimler and Ford for the development of fuel-cell cars to be launched by 2017.
Nissan aims to contribute proactively to the sustainable development of mobility and society while seeking profitable growth. Accordingly, one of the key pillars of Nissan's corporate and environmental strategies is to maintain its leadership in electric vehicles.
To that end, with over 65,000 100% electric Nissan LEAFs sold as of May 2013, it is the best-selling EV in history. This recognition as a top global green brand is another step forward in Nissan's commitment to reduce its environmental impact and communicate proactively about its corporate activities and innovative products to consumers.
For more information about Nissan's products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/ENVIRONMENT/
Blue Citizenship:
Blue Citizenship is the commitment of Nissan Motor Co., Ltd. to realise our vision of Enriching People's Lives. We commit to our customers, shareholders, employees and the communities where we do business to deliver engaging, valuable and sustainable mobility for all. Through our business activities, we aim to create economic value and to actively contribute towards the development of a sustainable society.
Related Links:
CSR website http://www.nissan-global.com/EN/COMPANY/CSR/
Corporate Citizenship Activities website: http://www.nissan-global.com/EN/CITIZENSHIP/
To learn more about Interbrand's 2013 Best Global Green Brand report, please visit: http://www.bestglobalgreenbrands.com/
About Nissan Motor Company
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 267,000 employees globally, Nissan provided customers with more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information please visit:
Nissan Australia YouTube: http://www.youtube.com/NissanAustralia
Nissan Australia Facebook: http://www.facebook.com/NissanAustralia
Nissan Australia Twitter: http://www.twitter.com/Nissan_Aus
Nissan Global: http://reports.nissan-global.com/EN/
Nissan Newsroom: http://www.nissan-newsroom.com/EN/
Nissan Channel 23 Blog: http://blog.nissan-global.com/EN/