MELBOURNE, Australia – Nissan is sending an important message about the importance of using genuine parts at this year's final round of the 2016 Virgin Australia Supercars Championship.
This weekend's Sydney 500 event will see the #23 NISMO Nissan Altima Supercar wear a unique livery titled "Beware of Strangers', Nissan Australia's new campaign to inform consumers about the differences between using genuine and non-genuine parts in the maintenance and repair of their vehicles.
Nissan has developed "Beware of Strangers' to capture the public's attention about using genuine parts when maintaining and repairing their vehicle. This is an important subject that all owners should consider to ensure their vehicle drives, functions and protects as intended by the manufacturer. Nissan will deploy its "Beware of Strangers' campaign in full next year but is using this weekend's round of the Virgin Supercars Championship to kick-start its public presence.
"There are simple steps all vehicle owners can take to ensure their vehicle is safe and reliable," said Richard Emery, Managing Director and CEO of Nissan Australia. "Whether you own, drive or operate a car, van or motorcycle, or even heavy plant equipment, the machine's safety and reliability starts with genuine parts, components that come approved or recommended by the vehicle manufacturer.
"To ensure safety and quality, genuine parts are typically developed and tested as an integral part of the vehicle and non-genuine equivalents can't necessarily give such an assurance," he said.
Nissan Motorsport driver Michael Caruso spoke of the importance of Nissan's campaign, especially with the holiday season approaching.
"Genuine is best, and Nissan knows that better than anybody," he said. "It is a great time to bring to the track a livery that sends such a fantastic message to all of our fans, especially those who will be looking to get their Nissan checked before they start driving around in the holidays.
"Making sure you have the right parts in your car is incredibly important. This way, when you've got the family in the car this summer, you know that they are all safe and sound," Caruso said.
Customers can learn more about Nissan Genuine Parts by visiting this link:
http://www.nissan.com.au/Owners/Owner-Information/Genuine-Parts
Public attention for the topic of genuine parts was given a boost last year by the Australian Federal Chamber of Automotive Industries (FCAI) with its "Genuine is Best' program. This campaign provides consumers with important information about keeping their vehicles safe through the use of genuine parts in scheduled servicing as well as collision repairs and general repairs. To help consumers, the FCAI developed the genuineisbest.com.au website, which has been designed to ensure consumers know what genuine parts are, how to get them and importance of good quality repairs.
The Coates Hire Sydney 500 runs from 2-4 December.
About Nissan Motor Co.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Alliance.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/. You can also follow @NissanMotor on Twitter.
For more information please visit:
Nissan Australia YouTube: http://www.youtube.com/NissanAustralia
Nissan Australia Twitter: http://www.twitter.com/Nissan_Aus
Nissan Australia Instagram: http://www.instagram.com/NissanAustralia
Nissan Facebook: http://www.facebook.com/Nissan
NISMO Facebook: http://www.facebook.com/NISMO
NISMO Instagram: http://www.instagram.com/NISMO
NISMO Twitter: http://www.twitter.com/NISMO
Nissan Global Newsroom: https://newsroom.nissan-global.com/