MELBOURNE, Australia – Nissan has launched a digital marketing campaign that sees the all-new Nissan Patrol combine the sophistication of classical music with a demanding off-road course.
Nissan put the new Patrol to the test over a challenging 4x4 course designed to the shape of the sound wave of Beethoven's Ninth – highlighting both the power and refined nature of the four-wheel-drive V8.
The Patrol vs. Beethoven campaign, produced in conjunction with agency Whybin\TBWA, sets out to not only outline the high levels of refinement and luxury in the all-new Patrol, but also demonstrate that this all-new model remains one of the most powerful, capable and technologically advanced four-wheel-drives on the market.
"The all-new Patrol is hugely capable both on and off-road," said Nissan Australia Managing Director and CEO William F Peffer Jr.
"Patrol's new levels of quality and refinement means even the most serious off-roader can enjoy luxury-car levels of comfort in even the harshest driving conditions."
To view the campaign on YouTube and access embed code to display video on websites please visit the link to the clip on Nissan Australia's YouTube page at http://www.youtube.com/NissanAustralia (Direct Link: http://youtu.be/JEYAIfOzjsE).
The all-new Nissan Patrol goes on sale in Australia from 1 February 2013. To find out more just visit nissan.com.au/Patrol
