MELBOURNE, Australia – Nissan is sending an important message about the importance of using genuine parts, at this weekend's Gold Coast 600 Supercars event.
Like it did at last year's final event of the season, Michael Caruso's #23 NISMO Nissan Altima Supercar will feature the 'Beware of Strangers' livery. This supports Nissan Australia's campaign to inform consumers about the advantages and differences of using genuine versus non-genuine parts.
Nissan developed the 'Beware of Strangers' initiative to educate the public about using genuine parts when maintaining and repairing their vehicle, ensuring the vehicle performs as intended by the manufacturer.
The livery on Caruso's Nissan will be supported with advertising across Channel 10 and Fox Sports
– the broadcasters of Supercars – and on popular motorsport websites like Supercars.com.au and speedcafe.com.
"To ensure your safety and the ongoing quality of your vehicle, genuine parts are developed and rigorously tested to meet high quality and performance standards," said Nissan Australia director of aftersales Peter Gillam.
"Non-genuine parts can't necessarily promise this.
"A genuine part is made during the production of the vehicle, or sourced by the vehicle maker, to meet the same high level of specification of parts fitted at the time the vehicle has been manufactured.
"It doesn't matter what type of vehicle you drive, to ensure you get the reliability and safety that you expect, only fit genuine parts that come approved and recommended from your vehicle manufacturer."
Nissan Motorsport driver Michael Caruso spoke of the importance of genuine parts.
"Nissan is committed to producing genuine parts and accessories that are designed and developed specifically for Nissan vehicles," said Michael Caruso.
"It can be hard to tell the difference between non genuine parts from the real thing, so I hope this
campaign - and the livery of my car this weekend - helps educate the public about the importance of genuine parts."
Customers can learn more about Nissan Genuine Parts by visiting this link: http://www.nissan.com.au/Owners/Owner-Information/Genuine-Parts
Public attention for the topic of genuine parts was given a boost by the Australian Federal Chamber of Automotive Industries (FCAI) with its 'Genuine is Best' program. This campaign provides consumers with important information about keeping their vehicles safe through the use of genuine parts in scheduled servicing as well as collision repairs and general repairs. To help consumers, the FCAI developed the genuineisbest.com.au website, which has been designed to ensure consumers know what genuine parts are, how to get them and importance of good quality repairs.
The Vodafone Gold Coast 600 runs this weekend.
About Nissan Motor Co.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of ¥12.19 trillion. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN
For further information:
Karla Leach
General Manager – Corporate Communications
Nissan Motor Co. Australia Phone: +61 3 9797 4509
Email: karla_leach@nissan.com.au
Tony Mee
Corporate Communications Manager Nissan Motor Co. Australia
Phone: +61 3 9797 4227
Email: tony_mee@nissan.com.au
Colette Dunn
Corporate Communications Coordinator
Nissan Motor Co. Australia Phone: +61 3 9797 4247
Email: colette_dunn@nissan.com.au
For more information visit:
Nissan Australia YouTube: http://www.youtube.com/NissanAustralia
Nissan Australia Twitter: http://www.twitter.com/Nissan_Aus
Nissan Australia Instagram: http://www.instagram.com/NissanAustralia
Nissan Facebook: http://www.facebook.com/Nissan
NISMO Facebook: http://www.facebook.com/NISMO
NISMO Instagram: http://www.instagram.com/NISMO
NISMO Twitter: http://www.twitter.com/NISMO
Nissan Global Newsroom: https://newsroom.nissan-global.com/
" Genuine parts have been used to build your car or motorcycle. Genuine parts are made or selected by the vehicle’s maker and rigorously tested by that maker as an integral component of the vehicle to meet high quality, safety and performance standards. This ensures that your vehicle will drive, function and protect you the way it was intended. "